Bowral Classic Nominated In Three Categories Of 2017 Australian Event Awards

Bicycling Australia’s signature cycling event, the Bowral Classic, has been announced as a national finalist in not one but three major categories of the 2017 Australian Event Awards.

Selected as a national finalist for ‘Best New Event’, ‘Best Community Event’ and ‘Best Achievement in Marketing, Communication or Sponsorship’, a rigorous review process pitched the Bowral Classic against hundreds of other entries from across Australia.

The panel determined the Bowral Classic to be a stand-out and hot contender for this year’s gala awards awards ceremony to be held on Queensland’s Sunshine Coast on September 13.

Co-chair of the awards judging panel, Sandy Hollway AO, said nomination put a spotlight on the industry suppliers delivering incredible technical, design, marketing and other achievements.

“The finalists in this year’s Australian Event Awards demonstrate the strength and variety of Australia’s events industry,” he said.

“From outstanding events in regional areas, to events raising awareness and funds for important causes, bringing Australian brands to life with innovative activations, tourism events pumping money into local economies and many other exhibitions, conferences, festivals and events bringing people together for reasons of celebration, knowledge and connection.”

James Yaffa, head of Bicycling Australia’s parent company Yaffa Media, was thrilled with the nominations and said the recognition is not possible without the fantastic support from external stakeholders, partners and the amazing riders who took part in the inaugural Bowral Classic.

More than 3,000 people enjoyed last year’s Bowral Classic – a one-day Gran Fondo Cyclo-Sportif held in the pristine Southern Highlands of New South Wales. Lauded a huge success, participants helped raise more than $110,000 for charity. This year’s Bowral Classic, on October 22, looks set to be an even greater success.

Yaffa Media have since announced two sister events, the Clare Classic for South Australia on April 8, 2018, and the Noosa Classic in sunny Queensland on August 26, 2018.

You can vote for the Bowral Classic in the ‘Best New Event’ and ‘Best Community Event’ categories – it’s the public’s vote which decides the finalists and ultimately, the winner! Visit to cast your vote.